Amitabh Bachchan will soon be on Alexa. Amazon has announced a partnership with the 77-year-old Bollywood star that will bring his voice to Amazon’s digital assistant, making him the first Indian celebrity voice on Alexa. The Bachchan Alexa skill will offer jokes, weather, advice, shayaris (Urdu poetry), motivational quotes, and more. It’s set to launch in 2021 as a paid experience, but Amazon says you can get a taste of what it sounds like by saying this into any Alexa-enabled device: “Alexa, say hello to Mr. Amitabh Bachchan.”Amazon’s announcement suggests the Bachchan Alexa skill will be limited to India, and the initial demo suggests he will speak in Hindi. It’s unclear if Bachchan will also speak in English.
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